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Build 01 · Live·March 3, 2026·3 min read

Build 01 is live: software for car dealerships

Our first venture is out of stealth — dealer listing and lead-response software built for car dealerships, aimed squarely at the gap where most deals quietly die: the minutes after a lead comes in.

A car dealership doesn't usually lose a sale because its prices are wrong or its inventory is thin. It loses the sale because someone else answered first.

A shopper fills out a form at 9:14 p.m. By the time a salesperson sees it the next morning, that same shopper has messaged three other dealers and booked a test drive with whoever replied fastest. The lead was never bad. The response was just too slow.

Build 01 goes straight at that problem.

What it does

It's two things working together:

The whole point is to compress the distance between "a shopper is interested" and "a shopper is on the calendar," so the dealership that answers best wins the deal — not just the one that happened to be staffed at the right minute.

How we built it

True to the playbook, this didn't start with a spec. It started with operator conversations — the people living inside dealership workflows every day — and a single question: where do deals actually leak? The answer came back the same way every time. Speed of response.

So that's what we built first. Not a bloated platform trying to do everything a dealership does, but the one mechanism that protects revenue the hardest.

Customers before code. Every build starts with operator conversations, not a spec.

What's next

Build 01 is live and in front of real dealerships now. From here, the numbers lead: response times, booked appointments, and retention decide how much fuel it gets. We'll share what we learn as we learn it — the wins and the hard parts both.

If you run or work with a dealership and want to see it, or you'd like to partner on a build, get in touch.

Follow the build.

One short email when a venture launches, scales, or gets cut. You'll hear how Build 01 performs — and when Build 02 goes live.

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