Startup Studio · Est. 2026 · New York
12 startups.
Built month to month.
One new venture every month, shipped to real customers. The ones that earn revenue get more fuel. The ones that don't get cut. No roadmap we pray over — a scoreboard we act on.
01 / The problem
Most startups die waiting to find out they were wrong.
The usual playbook: pick one idea, raise on a story, spend eighteen months building it — and learn the hard way whether anyone actually wanted it.
Everything on one idea
A year and a payroll riding on a product nobody has paid a dollar for yet.
Opinions over evidence
The call gets made in a conference room instead of in a market that can say no.
Too slow to matter
By the time it ships, the window moved — and the learning cost a year.
We do the opposite. Twelve small bets, one a month, each one judged by real customers — not by us.
02 / How it works
One month. One venture. One verdict.
The same loop, every month. Fast enough to learn, honest enough to act on what it tells us.
Find a real problem
We talk to operators before we write a line of code. No problem, no build.
Ship in weeks
A working product in front of paying customers — fast, not someday.
Sell it directly
Every build has to earn its first paying users. No free pilots that prove nothing.
Scale or shut down
Traction gets more fuel. No traction gets cut. The numbers decide — opinions don't.
03 / The portfolio
Twelve ventures. One scoreboard.
Live, building, or classified until launch. You see the status in real time — wins and shutdowns both.
04 / The playbook
Six rules. No exceptions.
The operating principles behind every build. They don't bend for a favorite idea.
Customers before code
Every build starts with operator conversations, not a spec document.
Speed is a feature
Thirty days from idea to something a real customer can pay for.
Numbers decide
Revenue and retention make the call. Opinions and roadmaps don't.
Kill fast, learn faster
A shutdown is data. The lesson ships with the next build.
Automate before you hire
If a process repeats, we automate it before we add headcount.
Build in public, ship in stealth
We share the scoreboard. Each product stays quiet until it's ready.
Twelve shots. We keep the winners.
You watch it happen in real time.
Build 01 is live. Build 02 is in progress. Ten more to go.
05 / Follow the build
Watch all 12 happen.
One short email when a venture launches, scales, or gets cut. No digests, no fluff — just the scoreboard moving.
No spam. Unsubscribe anytime. Follow on X ↗ or LinkedIn ↗
- A launch note the day a new venture goes live.
- The real numbers — revenue, retention, what we're cutting.
- Post-mortems when a build gets shut down.
- First look when a classified build comes out of stealth.
06 / Work with us